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Chic Simple on AOL
Chic Simple is renowned for their series of books and magazine articles on style. The challenge was to translate Chic Simple’s tongue-and-cheek editorial and signature visual approach to foolproof style into an online format that was AOL user-friendly and met AOL’s stringent technical standards. By linking the editorialized merchandise directly to several AOL merchant partner product pages, we were able to simplify, not only the style decisions but also the purchasing process as well.
