Selected Work Samples

On Air Retail Store

Time Warner's On Air retail store showcased cable, wireless and telephony products and services. I worked in a small team of three, rapidly designing for eight months to create On Air's identity, stationery, print collateral, environmental graphics and signage, packaging,... [+]

Postcard Mailers

Top Row: Inspired by "Wish you were here" postcards, I reinterpreted the souvenir postcards in a calendar boxed promotion of a dozen cards — each month represented by a postcard — using digital collages of images shot at different locations.... [+]

Print Projects on a Budget

I admittedly have a soft spot in my heart for print. I collect as many swatchbooks and paper samples as my living space will allow. I especially love handling frugal design projects (a natural extension of my predilection towards simplicity... [+]

Financial Literature

While many designers hate working on financial literature, I love them. I enjoy the challenge of information design. I delight in stripping the unnecessary visual excess from Excel graphs and transforming them into comprehensible displays; reformatting tabular data into well-behaved... [+]

Print Collateral/Direct Mail

At one point earlier in my career, I was assigned to handle quite a bit of direct marketing. Back then, to me, DM was like this bizarre, black art of sea monkey comic book ads — an art that seems... [+]

Netscape’s NetBusiness

Besides my tendency towards simplicity, another important ingredient in my work is collaboration. My best work resulted from working in teams that were flat, nimble and open to innovation. NetBusiness, a small business B2B site, is one example of great... [+]

Shop@AOL: eCommerce Site Design

Launched at a time when people still had reservations about shopping online, AOL undertook its widest eCommerce effort in 2000, extending the site reach to other brands and partners. We had to ensure the design was widely compatible, lean enough... [+]

Chic Simple on AOL

Chic Simple is renowned for their series of books and magazine articles on style. The challenge was to translate Chic Simple’s tongue-and-cheek editorial and signature visual approach to foolproof style into an online format that was AOL user-friendly and met... [+]

Children’s & Educational Products

Kids are unforgiving design critics and won't hesitate to yawn at things that don't hold their interest. I just love their clear feedback. Through focus and usability testing, I discovered that kids are remarkably like grown-ups when it comes to... [+]

ChangeThis Interactive Documents

Besides the rare opportunity to work with Seth and other incredibly smart people, I also got to design interactive PDFs for both offline and online use. The design sparked off a discussion at MetaFilter and became the inspiration and model... [+]

Chopstick: Interactive Circuit-Based Game

I made this game prototype after observing diners struggle with chopsticks. Using copper chopsticks, if the player successfully picks up origami sushi without touching conductive parts of the tray, photocells nested inside trigger a BX chip that switches on a... [+]

Recently on
Simplifier Lab

Categories

Blogroll