08.03.2006

Design

Lost in the Supermarket

While shopping for food at the supermarket the other day, I was surprised to hear The Clash's "Lost in the Supermarket" being played on their Muzak selection. I certainly appreciated hearing a tune that I could identify with but also began to wonder why supermarkets in general haven't changed in decades. First, there's the shopping cart. Certainly IDEO has considered that shopping carts can be improved upon. Then, in Austria, MPREIS, billed as the "seriously sexy supermarket" has really upended the traditional food-shopping experience. But, unlike grocers like Whole Foods where the experience comes at a price, they've used the IKEA model where they offer an enjoyable experience while offering goods at comparable prices as other grocers. Sexy supermarkets in the Alps.

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