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05.29.2006
TV Guide Needs Guidance
With print publications continuing to experience eroding readership, TV Guide seems to think it may have the panacea to recapture newsstand buyers: a free DVD of television clips. Isn't it cheaper to make these clips available for download online instead of producing and distributing DVDs? The way to stay relevant is not by hindering immediate access to meaningful content. The sooner they recognize and acknowledge their customers's changing preferences, the more they'll remain relevant.Add to del.icio.us | Add to ma.gnolia
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