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05.23.2006
Marketing through Chatty Housewives
BusinessWeek reports that Procter & Gamble has hired moms to endorse and spread the word about their products in stealthy word-of-mouth marketing campaigns. This just really crosses the ethical line, in my opinion. Sorry, but my friends won't sell me out so they can get loads of free product samples by shilling unwanted groceries. But this is why I don't have too many friends, I guess.
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