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10.25.2005
The Cult of Apple: Preaching to the Converted
For the truly devout iPodders, you can show your fanaticism through this lanyard replacement.
From Cult of Mac: Apple rolled out a clever, viral campaign for the iPod at a Shibuya train station. The campaign features a wall covered with hundreds of 1:1 plastic die-cut replicas of the iPod. Passers-by are encouraged to remove and take home the replica with each bearing a special code where they can download more Mac goodies.
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