08.21.2005

Technology

RSS Continues to Befuddle

Think New York blog readers are tech savvy? Well, apparently not when it comes to RSS. Only 11% of blog readers use RSS to monitor stories, according to a recent article from Editor and Publisher:

New York Blog readers, thought of as a young and tech-savvy audience, by and large do not understand how RSS works, according to a recent study.

Nielsen/NetRatings polled 1,000 members of its research panel who read blogs. It found that nearly two-thirds of the respondents either never heard of RSS (Really Simple Syndication) or did not know what the technology is used for.

Want a quick primer on the benefits of RSS? Check out this RSS screencast (QuickTime movie) and become a maven in no time.

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